One of your main goals as a business owner should be to create an excellent customer experience. This not only promotes positive word of mouth and referrals, but many of the factors that improve customer experience are better for your business anyway. A common example relevant to the ecommerce realm is faster website loads. Much research, including this recent Google study, shows that faster mobile site loads are linked to higher revenues due to lower abandonment rates and longer page views. People hate waiting for sites to load and what business doesn’t want more revenue? It’s a perfect match.
This infographic shows the customer journey and the many points at which you can impact customer experience. Check out our other articles for more tips on improving customer experience.